How a content site earns attention before it earns money
Pick a question someone already has
The title should be the question or the task. If you cannot imagine the search, the page does not have a reader yet.
Answer it in the first screen
Say what the path is before you tell the story of the path. A reader who came for a definition should not have to scroll through a speech.
Connect the next page on purpose
Each guide on this site points to one starter article. That is the pattern: a broad page, then a narrower page, then stop.