How creators get paid on social platforms

Platform payouts are the least reliable

Some apps share ad money or pay a bonus. The rate and the rules change, and the account can be cut off. Do not plan rent around a bonus program.

Brand deals pay for a specific post

A company pays you to show its product to your audience. They will ask for the audience, the format, and the date. You should know your price and what you will not say.

Your own product pays you twice

A creator who sells a template, a service, or a physical product keeps the customer. That takes longer to build than a single sponsored post, and it survives a bad month on the app.